Saturday, April 5, 2014

Stand-up comedian Louis CK got enough an ever so small eureka moment as he let out his latest show


The rules for publishing content in any format has been completely transformed over the last decade. It will be uploaded more content on YouTube each within 30 days than the five largest television companies in the United States have produced over the last 30 years. The future of TV channels are created in the days of small companies with digital distribution, see for example how Taste Made is about to redefine what the future of television kitchen will look.
Kahn Academy, Lynda.com and Udemy.com moving the classroom into the cloud and flows of knowledge to screens worldwide. Authors of all sizes publish their books directly to Amazon and Jerry Seinfeld made his comeback with a small production and online distribution.
The doors are wide open for players who think innovatively in relation to distribute and sell digital content. Costs of production, distribution and marketing has fallen dramatically. Future media diet created a greater degree of niche players who create custom content for enthusiastic users. Team Treehouse sells knowledge for web designers and developers, Paleoleap has built a small media empires around the Paleo diet.
More niche you say? Video producer Miguel Hernandez earned over 700 000 last year on his video course on how to create the perfect promo video for your product. Or what Nerd Fitness? Training programs and online coaching for nerds who want to build muscle.
There are, of course, not everyone who starts to sell digital content products experiencing a sales success. It requires a good idea, unique content, good marketing and a dollop of luck. However, you should first take to gain momentum there is nothing that scales better than sales of digital products. Once a product has finished and is looking to download may sell all by itself. No timetable and no inventory. All you need to worry about is that your server is able to accept all traffic. In addition you get, if you've done things right, customer data from anyone who has purchased your product. That means selling and up-selling new products to existing customers is far easier when you grow.
No one will pay for content 101 beer kitchen online! Ever heard that statement before? It is of course not true, there are hundreds of examples where customers are willing to pay for any kind of content online, as long as they feel they are getting value for money. Netflix, Wimp, Amazon Direct and Spotify are examples of players who have managed to create willingness to pay for entertainment that was previously downloaded illegally over a low shoe. But people are willing to pay for music from world famous artists or TV series with Kevin Spacey in his role of a lifetime might not be so difficult to understand.
But there is another type of content as it has been a willingness to pay online for years - knowledge. Do you have expertise around an interesting topic, people are willing to pay for access to this. Lynda.com has earned money selling online courses since 1997, and currently sells the over 700 million annually. Today you can find niche players in everything from bike tinkering to cooking that makes money selling content services knowledge.
It's never been easier to get started with selling digital products. Using a simple online store or online solution, for example by using Wordress, Shopify or Swedish Tic Tail, you can during an intense work week start selling your new product.
- You have no shipping costs - No physical mailings - No return of Products - No delays - No logistics partners - No physical inventory - You never run out of goods and store runs all by itself
Stand-up comedian Louis CK got enough an ever so small eureka moment as he let out his latest show available for download, rather than to sell it as a physical DVD over the Internet and in stores. By doing stand-up show available for download at a fraction of the cost of a DVD he cashed seven million dollars on 12 days. Not only was this more money than he had ever earned on a DVD, but all the money went directly to him as an artist and not to expensive middlemen like distributors.
The absence of costs for inventory, management and physical 101 beer kitchen mailings enables the economic upside from sales of digital products are great. As with everything else, so there is of course the sale is not by itself. You need a unique product, a demand in the market and a marketing strategy that drives traffic to your store.
But the investment cost your limited first and foremost to the development of product and marketing, when sales and earnings scales will cost your more or less remain the same. A digital product that can sell over a longer period of time will at some point make the investment, after this point the profit margin your skyrocket.
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