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The advertising agency Ahlstrand and Wållgren has been contracted to launch new innovations from Marbodal. These are designed to create more space in small kitchens, and to make it clear the agency has chosen to build a modern kitchen at the top of the lighthouse Pater Noster off Marstrand.
- The lighthouse gave us a great place for us to show new products, but also Marbodal soon century-old knowledge of building kitchens. God, how many people told us we were crazy and that it would never go, but it did, says Joakim Wållgren, design kitchen copywriter at Ahlstrand and Wållgren, in a press release continues:
The kitchen of Peter Noster was built in five days and during that time it has been recorded in both commercials and taken stills for press. On marbodal.se visitors should also be able to step into the lighthouse during different times of the day.
- The idea of the campaign was to create design kitchen something real, an exciting experiment that demonstrates the benefits of Marbodal news, and then make the content in multiple channels, says Ulf Ahlstrand, kundansvsarig on Ahlstrand and Wållgren, in a press release.
- This is an important launch for us. We wanted to do something different and stand out while our new products would be promoted. We know that extra surface design kitchen area and clever storage is something that all of our customers want and this campaign really shows it in an unexpected way, says Axel Karlsson, Marketing Marbodal, in a press release.
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